Mahajan and Nishma Pandit of Ticket Design receiving the award for
best industrial design from Shri N N Prasad, Joint Secretary, DIPP
(Department of Industrial Policy and Promotion, Government of India.
Also seen in the picture are the hosts for the evening, Nayanika
Chatterjee and Mr Prasad Bidappa. (Photo credits; Praveen Nahar)
"A solution based on basic tasks... delivering goods effectively and
improving the driver ’s comfort and safety” Jury's comment
The award was conferred upon Ticket Design at a function in New
Delhi on Saturday 20th Jan 2007 attended by dignitaries in the
Indian Design industry.
The advance telematics
product designed by Ticket Design for Tata Motors has received this
recognition for its user centered industrial design, simple icon
based interfaces and user friendly approach for Indian truck
credits left; Tata Motors, right; Sanjit Kundu, BusinessWorld)
This device is an
advanced vehicle tracking system launched by Tata Motors in their
Novus Heavy duty trucks. Using this system a truck owner can track
his trucks anywhere in India on a map from any internet connected
computer. It uses the global positioning satellite and the mobile
phone network to achieve this.
The design is remarkably different from any other GPS based products
available in the world market today and is completely focused on the
needs of the Indian drivers and fleet owners. This product is an
example of how design needs to cater to the needs of the market it
The product is designed for an Indian user who speaks different
languages does not read and write and leads a tough life of being on
the road driving day and night. The design solution serves this user
User centered Design
The product uses icon
based controls for an intuitive user interface. This is what makes
the product superior. There is no other product in the market that
communicates as well with the user as well as the fleet owner.
Using the product the drivers can access lifesaving medical help
incase of accidents, inform about traffic jams, speak to the base
station, listen to music, be accessible to his family all through
The Ticket team is
quite excited about its first such venture for India, winning the
coveted award and are gung ho about the future of industrial design
and its role in the burgeoning Indian creative economy.
As per Balkrishna Mahajan, Founder and Industrial Design Specialist,
"This award is a due recognition to our efforts in seeking
meaningful design insights and delivering user centered design
solutions that compete at the highest international level”
"We feel that great design makes products attractive to customers
and rewarding to use. It is design that can give a product its
competitive edge and added value in a highly competitive
marketplace. We as Ticket Design are uniquely positioned to do that”
adds Nishma Pandit, Founder and ID Specialist.
The electronics for
the product has been designed by Tata Motors (Electronics Division)
and System/ Web Integration by Tata Technologies.
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the awards please visit
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details about the product
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