harmonious melding of technology and industrial design"
Design has been awarded a Silver at the 20th International Appliance
Design Excellence in Design Award 2007 USA. Advanced Telematics – A
vehicle tracking device designed by the company was declared a
silver winner amongst worldwide entries received in the electronics
category beating international competition such as Fujitsu Lifebook
A6010 Notebook Computer and Globalstar GSP 1700 Satellite Phone for
"The purpose of Appliance Design’s annual design competition is to
honor those designers who have excelled in meeting the modern
challenge of harmoniously melding technology and industrial design,"
said Richard Babyak, editor in a email to the Founder, Ticket
Design, Balkrishna Mahajan and his team. This is the first time an
Indian Company has won this award.
The Advanced Telematics product was designed by Ticket Design (ID)
while electronics design and manufacturing was done by Tata Motors
ltd. This device is an advanced vehicle tracking system launched by
Tata Motors in their Novus Heavy duty trucks.
An independent panel of three industrial design experts performed
judging of the entries. Evaluation of the entries was based on four
criteria: appearance, human factors, innovation and technical
It is noteworthy that, last year Silver Award was won by Sony
Ericsson for its W600 Walkman Cell Phone. Other winners in the
competition include iPod Alarm Clock, Kitchen Aid, Bosch, Maytag,
and Sharp for their respective products.
The judges noted that winners demonstrated that they are
serious about industrial design and showed their seriousness
by attention to
detail and an innovative approach that sharply differentiated its
product from competitors.
A common element found among the winning
products was the ability to make technology more accessible to the
The telematics product has already been awarded the Business World -
National Institute of Design (NID) Excellence in Design Award 2006.
about the product here
Read about the Businessworld NID award news
Read about Appliance Design awards here