The package designed called for a refned visual language suggestive of an exquisite wine inside. Graphic design refects passion of the wine with swirling formation of the tagline of the brand, "always make your own music" The packs made with a single piece of piece of a developed board, printed on 250gsm folding Box Board & then matt laminated This package is stored fat for efcient transportation and storage. Unlike other alcohol packages, fat storage dramatically reduces volume thus saving energy and shipping cost. It is important for the wine to be maintained at a specifc temperature in a wine chiller. It uses only paper as a material for the main package along with a cotton string as a handle, The design incorporates an innovative structural design to form the eyecatching curvilinear shape, by way of unique creases and bends. The product has been well received and the package has bagged IndiaStar Award 2010 for demonstrating excellence in packaging design and innovation. The product has created its impact with its unique packaging among wine consumers and the trade.